
On top of that, she said, designers weren’t the only ones who needed to access the assets. “We spent a lot of money on photo shoots because we couldn’t find new things, or people would have to recreate designs,” she said. ”īesides the frustration and stress the problem of file storage and sharing caused, not being able to locate the correct assets also led to errors, which in turn led to lots of money lost, according to Ko.

Designers deal with files the most, and we’re exchanging files constantly. Google Drive was not a good alternative either. “Designers were quitting because it was giving them so much anxiety,” Ko recalls.

It was a total mess, and just continued like that because there was no alternative.”Īs Opendoor grew in size, the problem became an even bigger one, she said. “Anyone could go in and alter things and change folder structures around. “It was such a chaotic process,” Ko recalls. Or even worse, they’d accidentally pick the wrong asset.

Or they couldn’t find what they were looking for. In many cases, they’d find older versions. When Jessica Ko was head of design at Google and then Opendoor, she realized that her teams spent about 90% of their time digging around Dropbox looking for assets.
